Tag Archives: Natural Hair

8 Reasons to Private Label Hair Products

Are you a salon owner? Cosmetologist? Hair Blogger/Influencer?

Do you happen to have a ton of social media followers and/or clientele? Private labeling might be the way to go if you’re looking to increase visibility within the beauty industry and generate more revenue.

What is private label?

Private label is a product manufactured by a contracted manufacturer such as Envii Haircare. The products are sold under a retailer’s brand name. As a retailer you have the ability to choose the ingredients, determine how it’s packaged, what the label looks like- and pay to have it produced and delivered to your door. The term “private” refers to the confidentiality that is between you and the manufacturer. Have you ever purchased a store brand product (i.e. Sephora, Target or Walmart)? Most items that are purchased have been private labeled. This is why developing a brand that is unique to your client base is a huge step to increase overall success within the industry.

The beauty industry globally is a billion dollar industry. Expansion is optimal for even the smallest of salons and stylists. Creating a private label brand, sets your business apart from the competition.

1. Exclusivity:

Your brand of products will only be sold in your salon or marketplace and not through unapproved channels.

2. Cost and investment:

The use of private label formulas are generally less expensive than spending $1000 to $1500 (minimum) to formulate a product from scratch. That cost doesn’t include producing batches for you to sell or distribute. Choosing a private label formula, gives you the ability to negotiate to purchase it either in stock packaging or provide your own.

3. Time:

Creating formulas from scratch takes a tremendous amount of time and money. There are stability issues, raw material suppliers to be found and negotiated with, packaging to be tested and so much more that goes into creating a formula. In addition, you have to be sure that your formula complies with all FDA regulations. A private label formula has already gone through all the necessary details.

4. Increase Profit Margins:

With competition in the beauty industry being at an all-time high. You set and control the price your products sell for. This allows you to make a greater return on investment. As a stylist, clients will purchase products from your salon in order to maintain and or achieve the style you provided. Having a product line branded by you and for you will keep clients coming back, which boosts demand.

5. Improve Brand Recognition:

IT’S YOUR NAME AND YOUR LOGO! You have the ability to showcase your products at expos, hair shows and much more. Promoting your brand will give you greater visibility and brand-equity.

6. Customer Loyalty:

Clients come to you because you are great at what you do. Having your own brand will increase your level of credibility. Clients will hold your brand to a higher authority. Having your own hair care line will increase the client retention because they want what only you can provide.

7. Offer the Full Experience:

Your services and products will merge into one. No more selling and advertising other names. You’ll be able to take the same effort and use it towards advertising your own.

8. Longevity:

Maybe you don’t want to style hair or own a salon for the long haul. Even if you do, creating a brand and image for yourself will give you dividends for years to come. How nice will it be to make money while on vacation or while away from the salon? Your products can offer that residual income.

Are you interested in learning more about building a hair care empire of your own? Visit Envii Private Label to learn more or give us a call at (713)702-8187 to speak with us.

Natural Hair, Natural Hair Journey, Hair Growth

Why Having Alopecia Didn’t Stop Me

 

What a difference time can make.

Natural Hair, Natural Hair Journey, Hair Growth

Left image (Big Chop) and Right image (Hair Growth)

The photo on the left is the only photo I have of me when I decided to be brave and go through with the Big Chop on December 21, 2015. I absolutely hated how short my hair was! I thought that I was going to have a short cut with waves and a fine texture like Jada Pinkett-Smith…

To my surprise- that didn’t happen…

Some parts were curly while other sections were wavy and straight. I wore wigs until my hair grew to a more manageable state (about 6 or 7 inches). Not only did I hate having my hair cut so short, having Alopecia made me afraid. Every year since 2007 I’d find quarter-sized bald spots in the back of my head.

What if everyone noticed? How does someone with Alopecia start their hair growth journey when chunks of hair fall out at unforeseen moments? What if people noticed? Would they laugh?

I grew up never knowing my true hair texture until I decided to “go natural.” Going natural was a huge test of confidence for me. Here I was thinking that I had fine textured hair for 26 years of my life. Only to find out that I had coarse unruly hair in which some sections were semi-curly, loose curls, tight curls and coarse zip-zag shaped strands.

My hair wasn’t perfect like the models and countless natural hair bloggers I’d seen on YouTube and Instagram.
After a year of wearing wigs and braids, 2013 was the year that I felt brave enough to be myself and battle the realm of uncertainty. I studied various natural hair styles and found what worked best for me. My go-to style was the Fro-hawk.

Afro, Fro-hawk, Natural Hair

My Fro-hawk in 2014

I remember spending hundreds of dollars every month or month and a half on natural hair products. I went through the dreaded “wash ‘n’ go” attempts. I must say, the phrase “wash ‘n’ go” is completely misleading. I watched tons of video tutorials on “how to perfect your wash ‘n’ go.” That didn’t work for me. I have what is known to some natural hair enthusiasts as 4b/4c hair type. Most products catered to women and men with 1a to 3b hair types. I tried co-washing, I tried curl puddings and all the other products that were on the market. For the most part, my hair was still dry and brittle and if I didn’t experience dryness I dealt with product build up, flaking, and looking like I had a Jerri Curl. I spent day in and day out researching natural alternatives to store bought hair products because I knew something had to give me relief.

I had hundreds of questions- what does natural mean? Has the FDA defined what is considered a natural ingredient? Am I getting ripped off?

All these hair companies kept saying how their products help your hair retain moisture and combat frizz. If so, they must not be addressing us women with 4b/4c hair types because my hair was the definition of dry. I was faced with either continuing to spend my hard earned money looking for that “miracle” product or put my Bachelor Degree in Chemistry to use and work day and night to create a product that truly worked for my hair. I started with determining what ingredients my hair didn’t need and deciphering what each ingredients intended purpose was. I knew that I wanted to create a product line with a focus on essential oils. Although the use of essential oils are pricier than extracts (found in most products), I discovered that extracts don’t provide “true” moisture. Pure essential oils have medicinal properties along with several benefits for hair growth, healing scalp conditions and moisturizing hair. I’ll save my product creation journey for another post…

After countless trial and error events, I mastered what worked for my hair and I figured that if it works for my coarse and brittle hair, it has to work for others like me.

Natural Hair, Long Hair, Healthy Hair Now back to my Alopecia. Between 2007 and 2012 I experienced balding in different parts of my head ranging from a nickle to a quarter in size. I always wore weaves and wigs when my hair would fall out. I didn’t know if Alopecia was common and if it was a curable condition. I wondered if I was doing something wrong and endlessly stressed myself out with trying to guess when I was going to lose a patch of my hair again. Wash day was always dreadful. After I decided to give relaxers and other forms of chemical processing a break, I became very protective of my hair and scalp. I learned to love my hair and I began treating it very delicate as if it were a prized possession. I thought to myself, if we are apart of the earth, then why wouldn’t consuming things of the earth replenish what was lost? Alopecia doesn’t go away, but I learned how to treat the condition. It has been almost 5 years since my last bald spot. There are a few lifestyle changes that I believe is attributed to my Alopecia lying dormant for all these years, but one of them without a doubt is the use of my hair care line that was created to combat severely dry and brittle hair.

If you’re interested in learning more about my premium quality handmade hair care line, please visit www.enviihaircare.com.

 

Do you suffer from Alopecia?

Did you experience similar events?

I’d love to know about your hair journey!

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How Heat Protectants Save Your Hair

jasro milk and hair butter

Envii Haircare’s Jasro Milk Leave-In Conditioner and Shae & Mango Hair Butter

Do heat protectants really protect your hair from heat? Or are they just another gimmick used to take your money?

One of the worst things that you can do to your hair is apply heat to it. Heat styling, although highly damaging is a way of life for many of us. We spend hours each week blow drying, curling and flat ironing our strands. It does not appear to be an end in sight! So what can we do to minimize the effects of heat on our hair follicles? You’ve more than likely heard someone say, “my hair isn’t heat damaged or my hair is heat damaged.” My question is how can you tell? Heat damage can occur instantly upon impact whether you see changes to your hair texture or not. Just because your hair curls right back up or you don’t smell your hair frying like an egg after the use of heat does not mean that the damage is not already done.

There are numerous heat protectants on the market that claim to protect your strands from vigorous heat. How do you know if they will truly work?

Silicones

Any protectant with silicone listed as one of the first five ingredients is going to give your hair the needed protection. Silicones such as dimethicone and amodimethicone are commonly used in most heat styling products. Dimethicone is an anti-foaming agent skin protectant that conditions skin and hair. This silicone-based polymer prevents water loss by forming a hydrating barrier on the skin and hair. It creates a subtle gloss that feels smooth and silky. Amodimethicone is an excellent conditioning and softening property that are found in many premium quality heat protectants such as Envii’s Jasro Milk Leave-In Conditioner. This silicone is modified to better adhere to hair strands, seals moisture inside the hair shaft and protects from thermal damage. Silicones form a thin film around the hair follicles in order to retain moisture and lock out heat. There are some sources that describe silicones as an ingredient to avoid, but if you look at their conditioning properties and abundant protection from heat, you will discover that the build up from silicones is what’s actually protecting your hair! Any product that acts as a heat protectant will need to be washed out thoroughly before applying more. You always want to add silicone-based products to clean dry hair.

Carrier Oils

Carrier oils are natural oils that are used to dilute essential oils. There are a few carrier oils that give your hair thermal protection. Grape seed oil is by far the carrier oil of choice when it comes to added heat protection. Grape seed oil is well known for its high smoking point. Carrier oils should be used in conjunction with a silicone-based product in order to receive optimal protection. Silicones, unlike oil can act alone, but oils will need to be combined with another heat protecting ingredient.

…you will discover that the build up from silicones is what’s actually protecting your hair!

Best Practice 

Overall, heat is the leading cause of dry and damaged hair. To combat moderate to severely dry hair caused by thermal styling and chemical treatments, try Envii Haircare Products. When applying heat to your hair it is best to apply heat protectant product on clean dry hair to ensure that the product bonds to the hair follicles. Refrain from using heat more than twice a month. If you insist on using heat styling tools more than that, then it is best to stock up on plenty of deep moisture products and heat protectant!

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