Tag Archives: Hair Care Products

8 Reasons to Private Label Hair Products

Are you a salon owner? Cosmetologist? Hair Blogger/Influencer?

Do you happen to have a ton of social media followers and/or clientele? Private labeling might be the way to go if you’re looking to increase visibility within the beauty industry and generate more revenue.

What is private label?

Private label is a product manufactured by a contracted manufacturer such as Envii Haircare. The products are sold under a retailer’s brand name. As a retailer you have the ability to choose the ingredients, determine how it’s packaged, what the label looks like- and pay to have it produced and delivered to your door. The term “private” refers to the confidentiality that is between you and the manufacturer. Have you ever purchased a store brand product (i.e. Sephora, Target or Walmart)? Most items that are purchased have been private labeled. This is why developing a brand that is unique to your client base is a huge step to increase overall success within the industry.

The beauty industry globally is a billion dollar industry. Expansion is optimal for even the smallest of salons and stylists. Creating a private label brand, sets your business apart from the competition.

1. Exclusivity:

Your brand of products will only be sold in your salon or marketplace and not through unapproved channels.

2. Cost and investment:

The use of private label formulas are generally less expensive than spending $1000 to $1500 (minimum) to formulate a product from scratch. That cost doesn’t include producing batches for you to sell or distribute. Choosing a private label formula, gives you the ability to negotiate to purchase it either in stock packaging or provide your own.

3. Time:

Creating formulas from scratch takes a tremendous amount of time and money. There are stability issues, raw material suppliers to be found and negotiated with, packaging to be tested and so much more that goes into creating a formula. In addition, you have to be sure that your formula complies with all FDA regulations. A private label formula has already gone through all the necessary details.

4. Increase Profit Margins:

With competition in the beauty industry being at an all-time high. You set and control the price your products sell for. This allows you to make a greater return on investment. As a stylist, clients will purchase products from your salon in order to maintain and or achieve the style you provided. Having a product line branded by you and for you will keep clients coming back, which boosts demand.

5. Improve Brand Recognition:

IT’S YOUR NAME AND YOUR LOGO! You have the ability to showcase your products at expos, hair shows and much more. Promoting your brand will give you greater visibility and brand-equity.

6. Customer Loyalty:

Clients come to you because you are great at what you do. Having your own brand will increase your level of credibility. Clients will hold your brand to a higher authority. Having your own hair care line will increase the client retention because they want what only you can provide.

7. Offer the Full Experience:

Your services and products will merge into one. No more selling and advertising other names. You’ll be able to take the same effort and use it towards advertising your own.

8. Longevity:

Maybe you don’t want to style hair or own a salon for the long haul. Even if you do, creating a brand and image for yourself will give you dividends for years to come. How nice will it be to make money while on vacation or while away from the salon? Your products can offer that residual income.

Are you interested in learning more about building a hair care empire of your own? Visit Envii Private Label to learn more or give us a call at (713)702-8187 to speak with us.

Is it Time to Toss Your Beauty Products?

Have you conducted a clean sweep of your medicine cabinet or bathroom shelves lately?

Probably not…

There are a number of reasons to consider throwing out that purple eyeshadow you’ll never wear again. Chances are, that shampoo bottle way in the back won’t be used anytime soon.

So why hold on to beauty products for so long?

Most of us hold on to our beauty products for the following reasons:

1. Fairly expensive
2. We’ll get around to using them
3. Holding out for a special occasion
4. Couldn’t miss out on a great sale
5. Product didn’t work well the first time, but maybe it’ll work later.

Regardless of the reason, it is important to know when to throw away those items. Most beauty products are designed and formulated to stay fresh and stable for a limited period of time. After some time, that face cream or hair conditioner may begin to break down, change color, texture, or smell. This occurs due to the chemical changes taking place inside the product. Beauty products are formulated to perform a specific job and once the chemical composition changes, so does the benefit and outcome. These chemical changes can lead to allergens, infections and illness. Just because you can’t see physical changes take place within a product doesn’t mean it’s safe for use. Microorganisms such as bacteria, yeast, and fungi can be invading your items. Most cosmetics and personal care products undergo stability and preservative efficacy to ensure that the products have an extended self life.

But, do you know the shelf life of your products?

Probably not…

That carton holding your facial mask was more than likely thrown in the trash prior to the first use. The label on the back or underneath your shampoo bottle hasn’t been checked. The company website FAQ hasn’t been read. These are a few reasons for why you probably don’t know when to ditch those old cosmetics. Many cosmetic companies display their ingredients and instructions on the box instead of the actual item container. One reason is because, they know you’ll throw it away.

Now your brain is starting to comprehend! Don’t just read this article, you should really go pick that box up that you just threw away. Now turn it around and you should see a container icon with a number displayed inside of it. Don’t see it? It’s okay, check the container the product is housed in. Still don’t see it? Final step, check the website. The number you see is the number of months the product is good for (amazed yet?).

product-expiration

Beauty products’ shelf life varies based on formulas and functions. For example, mascara is typically good for up to 3 months while your body lotion may last for 24 months. Here is a comprehensive rule of thumb for some beauty products:

  • Mascara- 3 months 
  • Foundation- 6 months to 12 months 
  • Lipgloss/Lipstick- 6 months 
  • Eyeshadow- 12 month to 24 months  
  • Hair care products- 6 months to 24 months (depending on preservatives used) 

Of course, keeping products in a cool and dry place will prolong the shelf life.

If you are ever in doubt, throw it out.

Bottom line, try to refrain from hoarding or becoming a “Product Junkie.” If the skin or hair care product is effective, you won’t need a cosmetic case or shelf stocked full of unused products.

 

 

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How Heat Protectants Save Your Hair

jasro milk and hair butter

Envii Haircare’s Jasro Milk Leave-In Conditioner and Shae & Mango Hair Butter

Do heat protectants really protect your hair from heat? Or are they just another gimmick used to take your money?

One of the worst things that you can do to your hair is apply heat to it. Heat styling, although highly damaging is a way of life for many of us. We spend hours each week blow drying, curling and flat ironing our strands. It does not appear to be an end in sight! So what can we do to minimize the effects of heat on our hair follicles? You’ve more than likely heard someone say, “my hair isn’t heat damaged or my hair is heat damaged.” My question is how can you tell? Heat damage can occur instantly upon impact whether you see changes to your hair texture or not. Just because your hair curls right back up or you don’t smell your hair frying like an egg after the use of heat does not mean that the damage is not already done.

There are numerous heat protectants on the market that claim to protect your strands from vigorous heat. How do you know if they will truly work?

Silicones

Any protectant with silicone listed as one of the first five ingredients is going to give your hair the needed protection. Silicones such as dimethicone and amodimethicone are commonly used in most heat styling products. Dimethicone is an anti-foaming agent skin protectant that conditions skin and hair. This silicone-based polymer prevents water loss by forming a hydrating barrier on the skin and hair. It creates a subtle gloss that feels smooth and silky. Amodimethicone is an excellent conditioning and softening property that are found in many premium quality heat protectants such as Envii’s Jasro Milk Leave-In Conditioner. This silicone is modified to better adhere to hair strands, seals moisture inside the hair shaft and protects from thermal damage. Silicones form a thin film around the hair follicles in order to retain moisture and lock out heat. There are some sources that describe silicones as an ingredient to avoid, but if you look at their conditioning properties and abundant protection from heat, you will discover that the build up from silicones is what’s actually protecting your hair! Any product that acts as a heat protectant will need to be washed out thoroughly before applying more. You always want to add silicone-based products to clean dry hair.

Carrier Oils

Carrier oils are natural oils that are used to dilute essential oils. There are a few carrier oils that give your hair thermal protection. Grape seed oil is by far the carrier oil of choice when it comes to added heat protection. Grape seed oil is well known for its high smoking point. Carrier oils should be used in conjunction with a silicone-based product in order to receive optimal protection. Silicones, unlike oil can act alone, but oils will need to be combined with another heat protecting ingredient.

…you will discover that the build up from silicones is what’s actually protecting your hair!

Best Practice 

Overall, heat is the leading cause of dry and damaged hair. To combat moderate to severely dry hair caused by thermal styling and chemical treatments, try Envii Haircare Products. When applying heat to your hair it is best to apply heat protectant product on clean dry hair to ensure that the product bonds to the hair follicles. Refrain from using heat more than twice a month. If you insist on using heat styling tools more than that, then it is best to stock up on plenty of deep moisture products and heat protectant!

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