Category Archives: Beauty Advice

8 Reasons to Private Label Hair Products

Are you a salon owner? Cosmetologist? Hair Blogger/Influencer?

Do you happen to have a ton of social media followers and/or clientele? Private labeling might be the way to go if you’re looking to increase visibility within the beauty industry and generate more revenue.

What is private label?

Private label is a product manufactured by a contracted manufacturer such as Envii Haircare. The products are sold under a retailer’s brand name. As a retailer you have the ability to choose the ingredients, determine how it’s packaged, what the label looks like- and pay to have it produced and delivered to your door. The term “private” refers to the confidentiality that is between you and the manufacturer. Have you ever purchased a store brand product (i.e. Sephora, Target or Walmart)? Most items that are purchased have been private labeled. This is why developing a brand that is unique to your client base is a huge step to increase overall success within the industry.

The beauty industry globally is a billion dollar industry. Expansion is optimal for even the smallest of salons and stylists. Creating a private label brand, sets your business apart from the competition.

1. Exclusivity:

Your brand of products will only be sold in your salon or marketplace and not through unapproved channels.

2. Cost and investment:

The use of private label formulas are generally less expensive than spending $1000 to $1500 (minimum) to formulate a product from scratch. That cost doesn’t include producing batches for you to sell or distribute. Choosing a private label formula, gives you the ability to negotiate to purchase it either in stock packaging or provide your own.

3. Time:

Creating formulas from scratch takes a tremendous amount of time and money. There are stability issues, raw material suppliers to be found and negotiated with, packaging to be tested and so much more that goes into creating a formula. In addition, you have to be sure that your formula complies with all FDA regulations. A private label formula has already gone through all the necessary details.

4. Increase Profit Margins:

With competition in the beauty industry being at an all-time high. You set and control the price your products sell for. This allows you to make a greater return on investment. As a stylist, clients will purchase products from your salon in order to maintain and or achieve the style you provided. Having a product line branded by you and for you will keep clients coming back, which boosts demand.

5. Improve Brand Recognition:

IT’S YOUR NAME AND YOUR LOGO! You have the ability to showcase your products at expos, hair shows and much more. Promoting your brand will give you greater visibility and brand-equity.

6. Customer Loyalty:

Clients come to you because you are great at what you do. Having your own brand will increase your level of credibility. Clients will hold your brand to a higher authority. Having your own hair care line will increase the client retention because they want what only you can provide.

7. Offer the Full Experience:

Your services and products will merge into one. No more selling and advertising other names. You’ll be able to take the same effort and use it towards advertising your own.

8. Longevity:

Maybe you don’t want to style hair or own a salon for the long haul. Even if you do, creating a brand and image for yourself will give you dividends for years to come. How nice will it be to make money while on vacation or while away from the salon? Your products can offer that residual income.

Are you interested in learning more about building a hair care empire of your own? Visit Envii Private Label to learn more or give us a call at (713)702-8187 to speak with us.

Sulfate free shampoo

8 Reasons to Avoid Sulfates in Your Shampoo

Did you know that sulfates can be found in shampoos, toothpastes, soaps, mouthwashes, lotions and bodywashes?

sulfate-shampooSulfates are inexpensive chemicals that have been used for decades in personal care products and much more. Sodium lauryl sulfate (SLS) is one of many surfactants which is used to break surface tension and separate molecules in order to allow better interaction between the product and your hair. This reduction in surface tension is what produces a rich lather that most us have grown to enjoy.

Surprisingly, on average, women add more than 200 chemicals to their skin daily. More than 60% of the chemicals that are applied to the body become absorbed into the bloodstream. Combine this with the use of hygiene and hair care products, there’s no surprise that people are scrambling to find a natural alternative. 

Although there has been conflicting reports surrounding whether or not sulfate is a carcinogen, it is very important to focus on the fact that there are many reasons why they aren’t good for you or your hair. 

Reasons to avoid Sulfates: 

  • Sulfates are an irritant to your skin, hair, and eyes.
  • Sulfates strip your hair of essential oils, which leads to dry and brittle hair.
  • Emits toxic fumes 
  • Sulfates are a penetration enhancer, which means that it can be absorbed into the skin and reach blood stream quick 
  • Continuous use of shampoos that contain sulfates have the potential to cause long-term damage to your hair.
  • A number of shampoos have a high concentration of sulfates that range between 10%-30%. Even at .5% concentration, it has been proven to have the potential to act as an irritant.
  • The use of sulfates can lead to tangled hair and split ends.
  • Sulfates can lead to color fading and hair loss. 

Benefits of using a Sulfate-free Shampoo:

rose shampoo, sulfate-free shampoo, handmade shampoo, Jasmine shampoo, Geranium shampoo

Envii Haircare Deep Moisture Shampoo

 

  • Relieves scalp irritation
  • Prolongs vivid hair color
  • Allows hair to retain moisture
  • Doesn’t completely strip away essential oils 
  • Improves manageability and thickness of hair
  • Prevents the scalp from absorbing harmful chemicals

If you are looking to improve the condition of your scalp and hair, look towards sulfate-free shampoo. Envii Haircare’s Deep Moisture Shampoo is sulfate-free and contains all the essential oils needed to retain moisture and hair growth.

 

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Is it Time to Toss Your Beauty Products?

Have you conducted a clean sweep of your medicine cabinet or bathroom shelves lately?

Probably not…

There are a number of reasons to consider throwing out that purple eyeshadow you’ll never wear again. Chances are, that shampoo bottle way in the back won’t be used anytime soon.

So why hold on to beauty products for so long?

Most of us hold on to our beauty products for the following reasons:

1. Fairly expensive
2. We’ll get around to using them
3. Holding out for a special occasion
4. Couldn’t miss out on a great sale
5. Product didn’t work well the first time, but maybe it’ll work later.

Regardless of the reason, it is important to know when to throw away those items. Most beauty products are designed and formulated to stay fresh and stable for a limited period of time. After some time, that face cream or hair conditioner may begin to break down, change color, texture, or smell. This occurs due to the chemical changes taking place inside the product. Beauty products are formulated to perform a specific job and once the chemical composition changes, so does the benefit and outcome. These chemical changes can lead to allergens, infections and illness. Just because you can’t see physical changes take place within a product doesn’t mean it’s safe for use. Microorganisms such as bacteria, yeast, and fungi can be invading your items. Most cosmetics and personal care products undergo stability and preservative efficacy to ensure that the products have an extended self life.

But, do you know the shelf life of your products?

Probably not…

That carton holding your facial mask was more than likely thrown in the trash prior to the first use. The label on the back or underneath your shampoo bottle hasn’t been checked. The company website FAQ hasn’t been read. These are a few reasons for why you probably don’t know when to ditch those old cosmetics. Many cosmetic companies display their ingredients and instructions on the box instead of the actual item container. One reason is because, they know you’ll throw it away.

Now your brain is starting to comprehend! Don’t just read this article, you should really go pick that box up that you just threw away. Now turn it around and you should see a container icon with a number displayed inside of it. Don’t see it? It’s okay, check the container the product is housed in. Still don’t see it? Final step, check the website. The number you see is the number of months the product is good for (amazed yet?).

product-expiration

Beauty products’ shelf life varies based on formulas and functions. For example, mascara is typically good for up to 3 months while your body lotion may last for 24 months. Here is a comprehensive rule of thumb for some beauty products:

  • Mascara- 3 months 
  • Foundation- 6 months to 12 months 
  • Lipgloss/Lipstick- 6 months 
  • Eyeshadow- 12 month to 24 months  
  • Hair care products- 6 months to 24 months (depending on preservatives used) 

Of course, keeping products in a cool and dry place will prolong the shelf life.

If you are ever in doubt, throw it out.

Bottom line, try to refrain from hoarding or becoming a “Product Junkie.” If the skin or hair care product is effective, you won’t need a cosmetic case or shelf stocked full of unused products.

 

 

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